Privacy Policy

LEONHARD KURZ Stiftung & Co. KG (hereinafter "KURZ") respects any concerns regarding the protection of the security and privacy of personal data.

Therefore, KURZ processes your personal data in compliance with applicable laws on data protection and data security and in accordance with this Privacy Policy.

1. Scope of Application

This Privacy Policy applies equally to all websites where KURZ is the controller (see Section 2) of the personal data ("Website (s)").

KURZ is the operator of these Websites, therefore you are generally directed to, independent on which of our Websites you have selected the Privacy Policy.

2. Controller / Service Provider

Controller according to § 3 Abs. 7 Bundesdatenschutzgesetz (BDSG) and service provider according to § 13 Telemediengesetz (TMG):

Schwabacher Strasse 482
90763 Fürth

See also our Imprint.

3. Data Processing

How, where and when is which data processed on our Websites? For answers to these questions, see our answers below.

The term "data" includes both data that we cannot assign to specific natural persons and personal data.

The use of our Websites is usually possible without providing any personal data. The collection of personal data (e.g. name, address or E-Mail addresses) on our Websites always takes place on a voluntary basis. We will not disclose your personal data to third parties without your express consent.

3.1 Which Data is processed?

3.1.1 Data that we cannot assign to specific natural persons

Such data usually consists of technical data that we receive directly from your browser.

  • Date and time of a request,
  • The Websites which you are visiting,
  • Access status,
  • The website from which you visit us,
  • Browser,
  • Operating System, etc.

Furthermore, for technical reasons, when visiting our Website, additional data automatically accumulates, such as the IP address. The IP address is the address that your Internet access provider assigns to your device when connecting to the Internet. Such technical data may be personal data in individual cases. As a rule, however, we only use technical data if it is necessary for technical reasons for the operation of our website and its protection against attacks and misuse, as well as pseudonymised or anonymised for statistical purposes.

3.1.2 Data that we can assign to specific natural persons

Such personal data is usually provided directly to us, for example when you sign up for our newsletter, fill out a contact form or request and send it to us.
Examples: name, address, communication data (telephone number, e-mail address, etc.).

3.1.3 Data for purely informative use of our Websites

If you use our Website for information purposes only, we will not collect any data that can be assigned to specific natural persons, with the exception of the technical data transmitted by your browser in order to enable you to visit the Website (see section 3.1.1). This information is collected automatically or stored in so-called server log files. However, we will not merge this data with other data sources. We reserve the right to check this data retrospectively, if we become aware of specific indications for illegal use of our Websites.

3.2 For what purposes is your data processed?

  • Our online services on our Websites (such as newsletters, contact forms, etc.) are designed to help us meet our business needs. For this purpose, it is important to optimize the provided online services continuously (customer satisfaction, security, user-friendliness, etc.).
  • We process data primarily insofar as it is necessary for the establishment, content design or change of the contractual relationship. We collect, process and use personal data on the use of our website only to the extent necessary to enable you to use our online services, to optimize them or, if necessary, to bill them.
  • To send you messages, including promotional material (e.g. newsletters).
  • To make our Websites even more attractive to you; recognize areas of interest and display usage-based online advertising.
  • For the analysis and evaluation of visitor access as well as for identifying technical problems early on and being able to react to them adequately.

3.2.1 Answering your contact, request, spare parts inquiry

On our Websites, you will find contact forms that you can use to inform us about your wishes and requests. We use the provided data (for example, company, name, address, e-mail address, etc.) to respond appropriately to your contact or request.

3.2.2 Processing your application

For applications, you will find corresponding forms on our Websites where you can provide us with the data required for your application (e.g. name, address, e-mail address, etc.).

For an effective processing of your application, we use the applicant management system of our partner HR4YOU Solutions GmbH & Co. KG ("HR4YOU"). For this purpose, as part of your online application you will be redirected to a domain operated by our partner HR4YOU, where you can enter your application data. HR4YOU will work for us by means of commissioned data processing and may therefore process the data provided by you exclusively according to our instructions. To ensure this, we have made agreements with HR4YOU including technical and organizational measures to ensure the protection of your application data. If your application is followed by the conclusion of a contract of employment, we may store your transmitted data in your (digital) personnel file for the purpose of the usual organizational and administrative process, in compliance with the relevant legal provisions.

If your consent has been given, your personal data from the application process (surname, first name, home address, e-mail address, telephone numbers, cover letter, motivation letter, CV, certificates, references, information in the interview) can also be processed and used by us after completing the application process, but for a maximum of 1 year. We do this to enable contact for professional purposes and for possible consideration in a job placement. Only employees of the HR department and the decision makers of the respective specialized departments have access to the data. The withdrawal of the consent is possible at any time and without justification with effect for the future. Further consideration of the data for vacancies will not take place in the case of a withdrawal. Your data will then be deleted in accordance with the relevant legal provisions.

We would like to point out that there are general risks associated with the transmission of data via the Internet (see Section 6.1).

3.2.3 Order processing (B2B web shop)

Within our B2B web shops, we generally process your customer data in order to handle the respective business transactions. On the one hand, this concerns the data required directly for the ordering process, such as billing and delivery addresses, which may contain personal data. Such data will be, as far as necessary for the execution of the order, also passed on to the transport service providers commissioned by us. On the other hand, the data that the respective customer creates in the user management system of the B2B web shop itself is processed. This will allow us to understand which user has placed which order. Further information on cookies, which we use in the B2B web shop, can be found under section 4. "Cookies" of this Privacy Policy.

3.2.4 Newsletters

To register for our newsletter, we use the so-called „double opt-in" procedure. This means that once you have subscribed to the newsletter, we will send you a confirmation e-mail to the specified e-mail address asking you to confirm that you wish to receive the newsletter (if you do not do so within 24 hours, your registration will be automatically deleted). If you confirm the desire to receive the newsletter, we will save your e-mail address until you unsubscribe from the newsletter. The sole purpose of the storage of your e-mail address is to send you the newsletter. Furthermore, we store your IP address and the times of registering and confirming, in order to prevent misuse of your personal data.

Obligatory data for the transmission of the newsletter is the e-mail address alone.

You can withdraw your consent to the sending of the newsletter at any time. You can declare the withdrawal by clicking on the link provided in each newsletter e-mail, by e-mail to newsletter(at) or by sending a message to the contact details stated in the imprint. Your provided data will not be disclosed to third parties without your consent.

3.2.5 Analysis, evaluation and optimization of our online services

Our goal is to continuously optimize our online services for you. For the purpose of analyzing and evaluating visitor behaviour on our Websites, we use the service Google Analytics.

Provider of this service is the company Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043 USA.

Google Analytics uses so-called "cookies"; further information can be found under section 4. "Cookies" of this Privacy Policy.

3.2.6 Providing of online advertising

In order to be able to show you customized online advertising on our Websites according to your usage behaviour, we use the following services on our Websites:

Google AdWords Conversion
Google Dynamic Remarketing
Double Click by Google

Provider of this service is the company Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043 USA.

These services are based on "cookies"; further information can be found under section 4. "Cookies" of this Privacy Policy.

3.3 Data transfer

For the purposes set out in section 3.2, your data will also be transmitted to the responsible departments of KURZ and to affiliated companies of KURZ, insofar as this is necessary for the fulfilment of the stated purposes and therefore is in conformance with the statutory regulations or as far as you have given your consent to the transfer.

We may share your personal data with third parties, if e.g. you participate in campaigns, competitions, etc. which are offered by us together with a third party. In these cases, prior to transferring your personal data, you will be notified separately of the transfer to such third parties.
In part, we use external service providers to process your personal data. These were carefully selected by us and commissioned in writing. They are bound by our instructions and are regularly monitored by us. The service providers will not pass on your personal data to third parties.

We assure you that we will not disclose your personal data to third parties, unless we are legally obliged to do so or you have given us your prior consent.

4. Cookies

Our Websites use to some extent so-called "cookies". Cookies do not harm your computer and do not contain any viruses. Cookies are small text files that are stored on your computer and that allow an analysis of the use of the Website by you.
Cookies are used to make our Websites and online services more user-friendly, effective and secure. These and similar technologies are used for various purposes, e.g. storing your preferences, login and authentication, interest-based online advertising, analytics and statistics.

Most of the cookies we use are so-called "session cookies". They will be automatically deleted after your visit to our Website. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit our Websites.

You decide yourself about the use of cookies:

You can adjust the settings of your browser in a way that you are informed about the setting of cookies and to allow cookies only in individual cases, the acceptance of cookies for special cases or generally exclude cookies and activate the automatic deletion of cookies when closing the browser.

Please note that by disabling cookies the functionality of the Websites may be limited.

Further information about cookies at: (German)

A convenient option for disabling cookies is provided by the EDAA in the form of the preference manager:

Below we inform you in detail about the services used on our Websites which use cookies:

4.1 Google-Analytics

Our Websites use functions of the web analytics service Google Analytics.
The information generated by the cookie about your use of the Websites will be transmitted to and stored by Google on servers in the United States.
For more information on how to handle user data on Google Analytics, please refer to the Google Privacy Policy:

Browser Plugin
You may prevent the use of cookies by selecting the appropriate settings on your browser. However, we want to point out that if you do this, you may not be able to use the full functionality of the Websites. Furthermore, you can prevent Google's collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under:

Objection to data collection
You may prevent the collection of your data through Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this Website: deactivate Google Analytics.

Commissioned data processing
We have entered into a commissioned data processing agreement with Google and fully implemented the strict requirements of the EU data protection authorities when using Google Analytics.

We use the function "activation of IP anonymization" on the Websites. As a result, your IP address will be truncated/anonymized by Google beforehand for member states of the European Union or for other contracting states of the Agreement on the European Economic Area. Only in exceptional case, the full IP address will be sent to a Google server in the USA and shortened there. On behalf of the operator of the Website, Google will use this information to evaluate your use of the Website, to compile reports on website activity and to provide other services related to website activity and internet usage to the Website operator. Google will not associate your IP address with any other data held by Google.

4.2 Google AdWords Conversion

Google AdWords uses the „Conversion Tracking" analytics service on our Websites. If you have reached our Website via a Google ad, a cookie is stored on your computer. These so-called "conversion cookies" lose their validity after 30 days and are not used for your personal identification. If you visit certain pages of our Websites and the cookie has not expired yet, Google and KURZ may recognize that you as a user clicked on one of our Google ads and were redirected to our Website.

The information obtained through the "Conversion Cookies" is used by Google to create visitor statistics for our Websites. These statistics tell us the total number of users who have clicked on our ad, and which pages of our Website have been accessed by their respective users. However, we or other advertisers using "Google Adwords" do not receive any information that personally identify users.

You can prevent the installation of the "Conversion Cookies" by selecting the appropriate settings on your browser, for example by a browser setting that generally deactivates the automatic setting of cookies or specifically blocks only cookies from the domain "".

For more information and Google's privacy policy, please visit:

4.3 Google Dynamic Remarketing

This feature is designed to show interest-based ads to "similar audiences" within the Google advertising network for visitors to the Websites. The Website visitor's browser stores cookies that allow the visitor to be recognized when they visit Websites that belong to the Google advertising network. On these pages, visitors can then be presented with ads that relate to content that the visitor previously visited on websites that use Google's remarketing feature. According to its own statements, Google does not collect any personal data during this process.

Objection to data collection
If you do not want the feature „Google Remarketing", you can always deactivate it by selecting the appropriate settings under

As an alternative, you can disable the use of cookies for interest-based advertising through the NAI (Network Advertising Initiative) by following the instructions at

For more information and Google's privacy policy, please visit:

4.4 DoubleClick by Google

DoubleClick by Google also uses cookies to present advertisements, which are relevant to you. Your browser will be assigned a pseudonymous identification number (ID) to check which ads have appeared in your browser and which ads you have accessed. The cookies do not contain any personal data. Using the DoubleClick cookie allows Google and its affiliate websites to provide ads based on previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google to a server in the USA for evaluation and stored there. By using our Websites, you agree to the processing of the data collected about you by Google in the manner and for the purpose described above.

Objection to data collection
You can deactivate the DoubleClick-Cookies directly at Google:

by using the deactivation page of the NAI (Network Advertising Initiative):

4.5 B2B Web shop

We use the following cookies in our B2B web shop:

  • Session id Cookie: For this purpose, a randomly generated combination of letters and numbers is assigned to the respective user, e.g. to enable a secure login or to save the progress of order transactions (products in the shopping cart).
  • "acceptedCookieTerms": This cookie is used to check whether the user has already accepted the cookie information in the B2B web shop, which will be displayed on the Website until accepted.

5. Social Media

The Websites do not use social media plugins. There might only be the possibility to reach our KURZ pages on the respective social media platforms (e.g. Facebook, Twitter) directly from our Websites via a link.

6. Notes on data security

6.1 Data security on the Internet

The World Wide Web is a publicly available system. If personal data is disclosed online, the transmission of this data is at the risk of the user. The data can be lost on the way or fall into the hands of unauthorized third parties. KURZ takes precautions to ensure the confidentiality and security of personal data.
Your data is conscientiously protected against loss, destruction, falsification, manipulation, unauthorized access or disclosure, by

  • using your personal data, as far as you communicate it to us via our Websites or in the context of e-mail communication, only for the purposes mentioned in section 3.2;
  • committing our employees to their duty to maintain confidentiality and data secrecy;
  • adequately adapting our systems to the state of the art in terms of it security;
  • checking our systems for it security so that we can protect us from potential damage, losses and unauthorized access to data held by us;
  • supporting our data privacy officer to ensure compliance with legal regulations.

6.2 Recommendations for improving your personal data security

  • You can configure your browser so that you are informed as soon as cookies are to be set, in order to accept them generally or in relation to each individual case or generally refuse them (see section 4).
  • A secure internet connection can be recognized by checking the address. If this address starts with https, this is a sign of a secure connection (e.g., https: // Another feature is the closed lock in the bottom icon bar of your browser.
  • We will never request confidential information (e.g. a PIN or your password) from you by e-mail, telephone or SMS or ask for the return of this data or direct entry of access data.

7. Protection of minors

Persons under the age of 18 should not submit any personal data to us without the consent of their parents or guardians. Personal information may be provided to us by minors only if the express consent of the legal guardian is present or the minors are 14 years or older. These data will then be processed in accordance with this Privacy Policy. Before giving your consent, tell your child about the dangers that can result from communicating on the Internet and sharing personal information online.

8. Information, Withdrawal, Contact

If you have further questions or suggestions regarding the data privacy measures described herein or regarding the collection, processing and / or use of your personal data, we would be pleased to hear from you (see section 8.1.).

8.1 Right to information

You have the right to request information from us about the personal data stored with us at any time.
All information requests or general objections to data processing should be directed to the following address:

Data Privacy Officer
Schwabacher Strasse 482
90763 Fürth

or via E-Mail to: dsb(at)

8.2 Right of withdrawal

You can object to future advertising or withdraw your consent to the use of personal data at any time.

Please direct your objections or withdrawals directly to the following address:

Schwabacher Strasse 482
90763 Fürth

or via Mail to: newsletter(at)

Of course, we endeavour to answer your questions as quickly as possible and implement your suggestions.

9. Update of this Privacy Policy

It may be necessary to update our Privacy Policy. We therefore reserve the right to change or amend the Privacy Policy as required. The changed version of the Privacy Policy will be published here. Therefore, we recommend that you visit this Privacy Policy regularly to keep yourself up to date.

December 2017

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