LUXE PACK Monaco 2022: KURZ launches ‘boxes No. 2’ with strong focus on sustainability and trend topics
Fürth/Germany, 09/22/2022: From October 3 to 5 2022, the Principality of Monaco will once again become the mecca of the premium packaging industry when it hosts the 35th LUXE PACK Monaco trade fair. Manufacturers from all over the world will be presenting their latest developments in design, digital innovation, and sustainability at this leading international fair for creative packaging. LEONHARD KURZ will once again be represented on the French Mediterranean coast this year, highlighting sustainability and various trend topics with a special, two-part stand concept. At the conventional half of its LUXE PACK Monaco stand, KURZ will be presenting numerous innovations from the fields of cold transfer, hot stamping, and digital finishing. The second half of the exhibition stand follows a completely new concept, including visually. Instead of rigid walls, fabric panels ensure an airier appearance, while furniture made from recycled cardboard cores underlines the high priority that sustainability has for the Fürth-based finishing specialist. The focus of this unusual appearance is the annually relaunched packaging series ‘boxes’, which won the coveted Red Dot Award for the second time in 2021.
Bold, creative, sustainable
‘boxes’ literally brings the creative spirit of the times and current social trends to paper - in the form of four expressively decorated cardboard boxes, each of which is represented with its own designated area. The individually designed boxes make design tangible and show how trends can be turned into new products, colors, and decors. ‘boxes No. 2’ was once again inspired by four different themes, which were extensively researched over the course of the year by the interdisciplinary team around the two KURZ designers Annie Kuschel and Julia König. Visitors to LUXE PACK Monaco can look forward to the following trend boxes: Random - the freedom to have no concept; Control - thoughtful chaos with a poetic rhythm; Dark Matter - attractive darkness and myths from the shadows of being; and last but not least, Boldism - uncompromising, extremely daring design. “All four packages are made with sustainability in mind and finished using the hot stamping process with specially developed trend colors and LIGHT LINE® designs,” explains designer Annie Kuschel and continues: “The use of adhesive has been reduced to an absolute minimum, and we have dispensed with additional locking mechanisms such as magnets to save resources.” Instead of explanatory booklets with binding, trend fans will find all information on the individual topics, KURZ products, and the paper used (from the Mondi Pergraphica line) on the inside of the boxes.
KURZ is building an innovative, relaxed stand design around these packagings with furniture made of cardboard cores, which now tell a story instead of ending up in the trash. After all, the cardboard cores were once purchased as new goods and have passed through almost all KURZ divisions - from purchasing through production to dispatch. Julia König adds: “This year, we attach special importance to the sustainability of our stand. We were looking for a motif that strongly represents our company and that comes directly from our facilities. And what could be better than parts that have gone through the entire production process? The unusual furniture has many signs of use and transfer residues and therefore takes a piece of the Fürth production site to the Principality of Monaco.”
At a glance
LUXE PACK Monaco from October 3 to 5, 2022
LEONHARD KURZ Stiftung & Co. KG: Stand DB11
Product group: Paper, cardboard, textile, plastic: raw material; finishing, decoration: hot stamping, cold transfer, digital printing; models, prototypes, digital solutions, authentication, traceability
Our trade fair presentation focuses on innovations in cold transfer, hot stamping, and digital finishing, as well as sustainability